Who we are

Our values and the team behind them

What drives how we work, and who you'll actually be working with.

What drives us

Our values

Partnership

Relationships are the heart of everything we do, from our industry connections to the partnerships we build with our clients. You can rely on us to represent and grow your brand with integrity, consistency and care.

Innovation

We take a fresh, modern approach to wholesale. Staying ahead of trends and introducing your brand to the right people at the right time. Our portfolio is intentionally curated so that every brand complements one another while aligning with current demand.

Ambition

We aim big for the brands we represent — setting bold goals and pursuing them with strategy, grit, and determination. Your growth is our growth, and we're committed to achieving it while always looking ahead to the next opportunity.

Enthusiasm

We bring passion and energy into every interaction. Our excitement and love for the brands we represent is contagious — it inspires retailers, builds stronger connections, and sparks conversations that open doors.

Who will represent you

Meet the team

Summer Ellis

Summer Ellis

Founder + Director

With 10 years of experience in B2B sales, retail partnerships and brand growth, Summer has partnered with a diverse portfolio of FMCG, beauty and wellness brands by securing placement with many of Australia's most respected retailers. With strong industry connections and an eye for emerging trends, she thrives in growing brands and connecting them with the right retailers at the right time.

Dayne De La Zuchi

Dayne De La Zuchi

National Sales Director

With over 20 years in health & wellness, Dayne has successfully launched, scaled and sold multiple wellness brands. His extensive background spans product development, sales brokering and long-lasting buyer relationships, with a strong track record ranging innovative natural products with leading national retailers.

Hannah

Hannah Thorley

Sales Representative, QLD

With a background in naturopathy and a bright and bubbly approach, Hannah loves introducing emerging brands to the stores and shoppers ready to discover them. She brings a beautiful energy to every tasting and is the friendly face behind our brand activations across QLD.

Simonette Kehl

Simonette Kehl

Sales Representative, VIC

As a qualified clinical nutritionist with hands-on experience working with clients and in health food retail, Simonette brings strong product knowledge and a genuine passion for health and wellness. She is kind, ambitious and enthusiastic about seeing brands and retailers succeed.