REPRESENTING IS A WHOLESALE SALES AGENCY THAT PARTNERS WITH E-COMMERCE BRANDS TO LAUNCH AND GROW IN THE RETAIL MARKETPLACE. WE ACT AS AN EXTENSION OF YOUR TEAM, MANAGING THE GROUNDWORK NEEDED TO SECURE DISTRIBUTOR AND RETAIL PARTNERSHIPS WHILE DRIVING SALES, VISIBILITY, AND BRAND AWARENESS.
REPRESENTING WAS FOUNDED WITH A CLEAR VISION: THE BRANDS WE LOVE AND OFTEN ONLY FIND ONLINE DESERVE TO BE DISCOVERED, SUPPORTED, AND CELEBRATED IN-STORE TOO. THROUGH STRONG PARTNERSHIPS WE BRING FRESH, TRENDING BRANDS TO RETAILERS AND ENSURE THEY THRIVE ON SHELVES.
Our Brands
Our Team
Our Values
01 PARTNERSHIP
Relationships are the heart of everything we do, from our industry connections to the partnerships we build with our clients. You can rely on us to represent and grow your brand with integrity, consistency and care.
02 INNOVATION
We take a fresh, modern approach to wholesale. Staying ahead of trends and introducing your brand to the right people at the right time. Our portfolio is intentionally curated so that every brand complements one another while aligning with current demand.
03 AMBITION
We aim big for the brands we represent - setting bold goals and pursuing them with strategy, grit, and determination. Our focus goes beyond shelf placement; we strive to create lasting impact both in-store and across the market. Your growth is our growth, and we’re committed to achieving it while always looking ahead to the next opportunity.
04 ENTHUSIASM
We bring passion and energy into every interaction. Our excitement and love for the brands we represent is contagious — it inspires retailers, builds stronger connections, and sparks conversations that open doors.
LETS WORK TOGETHER
Testimonials
In just three months, Summer was critical in helping us grow our wholesale program - almost quadrupling the number of locations we’re stocked in. She’s one of the most well-connected people in the industry, with deep relationships across the country, and she brings that network to every brand she supports. What makes Summer stand out is her ability to handle everything - no fuss, no hand-holding, just initiative and execution. Summer works with speed, autonomy, and zero drama. She’s a real asset if you want to get your wholesale program off the ground quickly.
Clive Wright
We’ve had the absolute pleasure of working with Representing as our dedicated wholesale sales agency, and we couldn’t be happier with the results! She has gone above and beyond to represent Zeally Herbs, rapidly securing placements in incredible stores across Australia. Summer is truly at the top of her game - driven, strategic, and deeply committed. She not only opens doors but also builds strong, lasting relationships that set brands up for long-term success. We’re so grateful to have her representing us, and if you’re looking for a wholesale agent who is genuinely invested in your brand and delivers exceptional results, we couldn’t recommend Summer more highly.
Jenna Hicks
Summer has been an incredible support in growing our brand, Locao. She represents us at the store level as well as during distributor meetings, ensuring our brand is professionally represented while securing us the best possible deal. Throughout every deal, she keeps us informed with clear communication, provides detailed reports, and even creates content to support our growth. Our growth has been rapid and Summer has been crucial in helping navigate the best ways to expand our wholesale partnerships. We highly recommend Summer and her team.
Jaide & Pat